Greg Schneiders
Founding Partner
Greg Schneiders is a founding partner in Prime Group and, before that, was CEO of SWR Worldwide, an Interpublic Group company.
Greg began his career in research and strategic planning as Deputy Assistant to the President for Communications in the Carter White House. In that role, he directed the Presidential speechwriting office and advised the President on long-range communications strategy. Greg also served as Director of Communications for the Senate Democratic Policy Committee and as Press Secretary for Senator John Glenn.
Over the years, Greg has advised hundreds of clients on anticipating, understanding, and exploiting change including: the U.S. State Department and Department of Education, General Motors and DaimlerChrysler, The United States Golf Association, Pfizer, Johnson & Johnson, The Smithsonian Institution, and Educational Testing Service.
Greg is a graduate of Georgetown University and has taught political communications at Georgetown and the University of Pennsylvania. He is a frequent public speaker on politics and communications and has contributed regularly to The Washington Post, The Wall Street Journal, and Washington Journalism Review. He writes a monthly column on surviving and exploiting change for PR Week.
