Cooperative Research Program
Typically, the institutional members of an association have limited resources to commit to quality research. This often leads them to ignore the need for research altogether or to adopt a risky DIY approach based on inexpensive research templates.
Prime Group’s CRP provides an economy of scale – a single survey instrument, unified data collection, and standardized reporting customized for each institutional member but with the cost spread among all of those participating.
In addition to having reliable results for their individuals markets, the members are also able to compare their results to the benchmark of all other participating members – usually representing many thousands or tens of thousands completed interviews.
The parent organization has access to the aggregated responses which, because of the very large sample size, provides great reliability, precision, and highly refined segmentation. They also are able to offer their members an additional benefit in the form of high quality research at a low price.