WHAT WE DO

Prime Group offers to clients our unique M3 message-testing methodology and other cutting-edge approaches, as well as more traditional research methodologies such as in-depth interviews, focus groups, ethnographic research, and online, text, and phone surveys.

We have the ability to reach a wide range of audiences from the general population to higher education alumni to high-level policy insiders.

—M3 MESSAGE TESTING—

Understanding what your key audiences know about you, your brand, your competition, and your issues are important. But identifying the ideas and messages that can change their minds, their hearts, and their behavior is the key to your success. Prime Group has developed a unique online message-testing methodology called M3 that offers a level of precision, differentiation, and strategic guidance never before possible.

  • M3 is a "forced choice" methodology based on the Maximum Difference Scaling (MaxDiff) platform.

  • Respondents choose the "best" and "worst" messages from a series of screens resulting in thousands of data points yielding extreme precision and differentiation.

  • The back-end algorithms produce a precise "persuasion score" for each message and a "reach analysis" showing which messages work best together to reach the largest audience.

  • The end result is a great deal of confidence that a branding or communications campaign is based on the most compelling messages which, in turn, produces uncommon message discipline within an organization. And that means whatever resources are deployed will have maximum impact with the targeted audiences and will most increase the likelihood of success.

—PRIME INSIGHT GROUPS—

An online approach to qualitative research, Prime Insight Groups are two or three day, moderated, asynchronous online discussions which allow participants to provide insights into the values, experiences, thought processes, and emotions behind more superficial opinions. The longer format provides participants an opportunity for deeper reflection than traditional focus groups and often results in more thoughtful feedback and responses. Prime Insight Groups can be especially helpful for testing creative concepts and executions.

—INSIDER PANELS—

Many Prime Group clients need to explore awareness, opinion, and response to messaging among federal, state, and local government decision-makers and influencers. Our Insider panels provide a way to reach these high-level, hard-to-reach audiences. 

  • Federal, State, and Local Policy Insiders.

  • Panel members hold high-level positions in government, trade associations, law firms, lobbying firms, think tanks, and academia.

  • Many at the federal level have held congressional or executive branch positions.

  • Excellent proxy “sounding board” – reflecting the kind of opinion and judgments held by those currently serving in high-level government positions.

—OTHER RESEARCH CAPABILITIES—

Prime Group is well-versed in conducting various other types of research uniquely designed to serve the specific needs of our clients.

  • Tracking research.

  • Segmentation research.

  • Creative testing.

  • Multi-state testing.

  • Reaching Corporate decision makers & influencers.

  • International audiences.