WHO WE ARE…

Prime Group is an innovative public opinion research and message R&D firm founded 20 years ago by Greg Schneiders and Wen-Tsing Choi.

We pride ourselves on rigorous and innovative methodology- particularly new and better ways to discover the most effective messages to move audiences.

 

WHAT WE DO…

We have the ability to conduct all traditional types of quantitative and qualitative research, but we’ve also developed an innovative methodology known as M3 Message Testing.

We help some of the most successful organizations in the world discover the messages that change the hearts and minds and behavior of the audiences most important to their success.

 

WHO WE DO IT FOR…

We serve Fortune 100 companies and start-ups, Ivy League and public universities as well as K-12 reformers, government agencies, international organizations, and NGOs.

We have worked in virtually every sector of the domestic and global economy. Every project is handled by Prime Group’s founders who have years of experience in communications and research.